Rail against brand snobbery

There has been several experiences within the sales team at Cueldee where local schools or businesses have pretty much disrespected our local, family oriented business, while heaping praise on big-name competing brand(s) such as Kombat, Canterbury, Peerless etc. Now, this is perfectly understandable coming from someone from a metropolitan area far away, but it kind of bites when it comes from a teacher at a school I've been a student at, or where my children attend. I have also seen this kind of brand snobbery coming from other local business owners.