I don't really know if it really exists; bloggers just write what they feel like writing. However when it comes to naming names, it freaks some out, and I get the feeling that trust becomes lost in a mesmerising field of aliases. Of course if one states a real name of someone else, that becomes googlable - with unknown future consequences.
As an example, mentioning my children by their names is a double edged sword. My daughter's teenage friends found her mentioned here to her great embarrassment. Luckily, I can usually edit any misleadingly embarrassing or revealing information.
Sometimes when I quote someone here from somewhere else in the WWW, this is where it gets found more often in different contexts. This seems to be positive, especially if they were quoted in an optimistic light. People often get googled after a job interview, partly as a character reference. Be aware of this if you are the kind to get people angry habitually. Revenge is spreading info about various dishonours or disrespects. Flattery is ever greater when mentioned in published print.